Sign In

Good Smile Company

Every collecting scene has a maker whose work defines its look. For palm-sized anime figures, that maker is Good Smile Company, the Japanese company behind the Nendoroid. Founded in 2001 and headquartered in Tokyo since 2012, it grew from an events business into one of the most recognised names in character figures, planning and producing pieces drawn from anime, manga and games. It also anchors a wider figure platform, handling production and distribution for closely allied partner companies such as Max Factory. As the creator and trademark owner of the Nendoroid, Good Smile Company sets the benchmark that chibi-style figures everywhere are measured against.

Collector's Guide

Product Lines

Zero Variant's Good Smile Company range centres on the lines that made the maker famous.

  • Nendoroid: compact figures with oversized heads, interchangeable faceplates and swappable parts, so a single character can shift from a gentle smile to full battle intensity. The range spans Jujutsu Kaisen, Demon Slayer, Chainsaw Man, Evangelion, Final Fantasy, One Piece, Berserk and Silent Hill among others.
  • Nendoroid Doll: the same expressive head sculpts on slimmer articulated bodies dressed in real fabric clothing, a favourite for outfit swaps and display variety.
  • THE GATTAI: a line of fully transforming combining robot figures, represented here by Land Bison from Da-Garn.

Why Collectors Rate Them

Good Smile Company earned its reputation through consistency. Sculpts capture a character's personality in a few centimetres of PVC, paintwork is clean and even across production runs and the interchangeable parts system is engineered so faceplates and accessories swap securely without stressing the plastic. The breadth of officially licensed series means most collectors can find their favourite character in Nendoroid form and the shared platform with partners such as Max Factory keeps quality standards aligned across releases.

Shop Authentic Good Smile Company Collectibles at Zero Variant

Everything in this Good Smile Company range is officially licensed merchandise sourced through authorised distribution. Orders are packed carefully and our UK-based customer service team is happy to help with any question. Take your time with the range and find the character who belongs on your shelf.

FAQs

Who is Good Smile Company?

A Japanese figure maker founded in 2001 and based in Tokyo, best known as the creator and trademark owner of the Nendoroid line and as a production partner for allied makers such as Max Factory.

Are Good Smile Company figures officially licensed?

Yes. Everything in this Good Smile Company range is officially licensed merchandise produced under agreement with the rights holders of each series.

Are Nendoroids made in Japan?

Good Smile Company is a Japanese maker, though most Nendoroids are manufactured in China with a smaller number produced at its factory in Tottori, Japan. The place of manufacture is printed on the packaging and has no bearing on authenticity.

Are Nendoroids suitable for new collectors?

Very much so. They are compact, easy to display and full of character, which makes them one of the most popular first figures in the hobby.