About Us
Our story
We grew up on Transformers, ThunderCats and Dragon Ball. On Macross, Akira, Tekkaman Blade, Evangelion and whatever other anime we could track down before the internet made it easy.
The obsession never really went away - it just evolved. The figures got more detailed, the shelves got bigger, and the hunt for that one missing piece never stopped.
Zero Variant exists because we wanted a shop run by people who actually understand this stuff. Who know the difference between a reissue and an original. Who get why you'd pay extra for a mint box. Who won't look at you funny when you explain why you need two - one to open and one to keep sealed.
We're based in London, UK.
What we stock
Action figures, statues, model kits, and collectibles - sourced from reputable manufacturers and distributors worldwide. From classic lines to new releases, official products to quality third-party figures, if it's worth collecting, we're interested.
No bootlegs. No knockoffs.
How we work
- Genuine only - No bootlegs, no knockoffs, no exceptions
- Packed properly - We treat your order like it's going on our own shelf
- Free UK delivery on all orders
- Actual humans - Questions get real answers, not scripts