About us
Our story
We grew up on Transformers, ThunderCats and Dragon Ball. On Macross, Akira, Tekkaman Blade, Evangelion and whatever other anime we could track down before the internet made it easy.
The obsession never really went away - it just evolved. The figures got more detailed, the shelves got bigger, and the hunt for that one missing piece never stopped.
Zero Variant exists because we wanted somewhere run by people who actually understand this stuff. Who know the difference between a reissue and an original. Who get why you'd pay extra for a mint box. Who won't look at you funny when you explain why you need two - one to open and one to keep sealed.
We're independent, online and run from London.
What we stock
Japanese collectibles first: anime figures, mecha, statues and model kits, alongside premium Western releases. Everything we sell is either an official licensed product or a selected premium third-party piece that earns its place on the site.
No bootlegs. No knockoffs.
Official threezero distribution partner
Zero Variant is an official distribution partner of threezero, bringing FigZero, ROBO-DOU and other premium releases to UK collectors through proper channels.
Preorders
Most new releases open as preorders well before they arrive. Where a deposit option is shown, you can reserve a piece now and settle the balance closer to release. Each product page lists its expected arrival window.
How we work
- Genuine only - No bootlegs, no knockoffs, no exceptions
- Packed properly - We treat your order like it's going on our own shelf
- Free UK delivery - unless a product states otherwise, delivery within the UK costs nothing
- Actual humans - Questions get real answers, not scripts